- Client
- True City Fan TV
- Year
- 2026
- Scope
- Strategy, identity, motion, broadcast
- On air
- YouTube and StreamYard
True City Fan TV is a Manchester City channel run by Kelly and Pat. They go live for watch-alongs, reactions and fan debates, with regulars joining the call from wherever they watch.
The channel looked like most of its peers: default stream graphics, stock type and thumbnails built from badges. The ask was a brand that felt like theirs, and a kit two hosts could run themselves every match day.
Fan media shouts all the time, so we gave the shouting to one element. The mark is a speech bubble with TRUE CITY FAN cut jagged by hand, like a sticker on a terrace wall, and a TV stamp on top.
Around it the system stays calm: Night, Terrace Sky and Mist, wide Archivo Expanded for small copy, square cards and clean lines. Floodlight yellow is used in one place only, the word LIVE.
The Shout, and the avatar cut from it.
Every frame got the same test. If it could sit on someone else’s channel, it went. Generic wipes became speech-bubble masks, sound effects and heavy grain were cut, and the edit slowed down so each cut could be read.
The intro is set to an original UK garage track. It became the channel’s sound, carried through the going-live loop and the mobile loops.
Frames from the 24-second channel intro.
The going-live loop. Sixty seconds, seamless, set to the channel’s track.
Kelly and Pat stream on StreamYard, so the whole kit was designed to its limits. A backdrop for every fixture of the season, overlays for subscribe and score predictions, and a thumbnail template for each match day.
New fixtures are a one-line export. The hosts never open a design tool.
Match-day backdrops. There are 29, one for every fixture.
Match-day thumbnails from one template.
The intro thumbnail, and a 9:16 loop for stories and status.
Supporters watch from Lagos, Osaka and São Paulo as much as Manchester. We pictured the brand in each of them, to check the mark holds up on a wall, a shirt and a bus shelter.
Brand world visualisations.
The system went live on the Forest v City watch-along on 7 November 2026, with Kelly and regular Strasbourg Steve on the call. That night, a message landed on the channel owner’s phone.
Forest v City, live on StreamYard.
Channel rebrand looks 🔥
A message to the channel owner, opening night
